AI is a crucial technology

Artificial Intelligence (AI) is becoming crucial in every business field. AI is currently reshaping organizations and how technologies affects management and business (Haefner et al., 2021). AI has the power to transform business and society, in a transversal and pervasive way, due to its ability to extract and manage knowledge potentially in every industry. Researchers and scientists are aware that AI is transforming business models of all industries, by reshaping existing organizational processes (Brynjolfsson and McAfee, 2017; von Krogh, 2018). Moreover, AI has the potential to provide higher quality, greater efficiency, and better outcomes than human experts (Agrawal et al., 2018a). AI is actually able to foster evolution in society, emerging as transversal and powerful technological paradigm and giving rise to the so-called fourth industrial revolution. Andrew Ng, former chief scientist at Badu and Cofounder at Coursera, said in a keynote speech at the AI Frontiers conference in 2017 that AI is really the new electricity: a disruptive, pervasive and enabling technology, empowering technologies and processes in potentially any field or domain.

The pervasivity of AI in organizations

In the organizational and business framework, AI can provide assistance to decision-makers and technicians beyond the scope of humans (Groves et al., 2013; Wamba et al., 2017). Indeed, both
academics and practitioners agree that AI may substantially impact firms’ innovation processes (Bughin et al., 2018; von Krogh, 2018).

Organizations have long exploited AI-based solutions to automate routine tasks in operations and logistics. Recent advances in computational power and resources, the exponential increase in data availability, and new machine-learning techniques now allow organizations to also exploit AI-based solutions for managerial tasks (Brynjolfsson & McAfee, 2017). For example, AI-based solutions play important roles in Unilever’s talent acquisition process (Marr, 2018), in Netflix’s decision-making processes regarding movie plots, directors, and actors (Westcott Grant, 2018), and in Pfizer’s drug discovery and scientific development activities (Fleming, 2018).


Therefore, this workshop will be focused on the current technological scenario of AI for business in heterogenous fields and industries. The workshop mainly aims at allowing organizations, academics, researchers and specifically firms, decision-makers and practitioners to share and analyze heterogenous research works and business case studies dealing with AI in business fields. The idea behind this workshop is the opportunity to share knowledge and experience in how AI is actually and currently affecting business cases and intelligence. Companies will share specific case studies as well as their current issues AI is solving in their organizations. Researchers will provide scientific works and studies to contribute in the advancement of the many synergies between AI and business models and organizations. The final aim of the workshop is contributing in depicting the overall scenario and framework of the exploitation, advantages and current issues of AI in business.